AVAILABLE FOR NEW PROJECTS

I design brands, websites and experiences that convert.

Designer and product operator. I carry projects from positioning to production, combining art direction, e-commerce, marketing and AI automation.

Branding·UI/UX·E-commerce·Marketing·AI & Automation
ABOUT

One person, from concept to launch.

I'm Yasmine. I've built brands and digital experiences end-to-end: brand strategy, interface design, e-commerce builds, and ad campaigns. I've worked with local and international brands to build a digital presence worthy of their ambition.

An iterative, precise approach, where every project brings branding, design, technical execution, and content together as one coherent system.

Independent studio — remote, available worldwide
Skills

Four disciplines that feed into each other.

Design & Branding

Visual identityArt directionUI/UX DesignWeb Design

E-commerce

ShopifyConversion funnelsProduct strategyCRO

Marketing & Content

Content strategyCopywritingMeta AdsPhoto shoot direction

AI & Automation

AI integrationProcess automationNo-codePrompt engineering
PROFESSIONAL EXPERIENCE

Websites, branding & marketing that drive results.

2026 

Digital Marketing Consultant

Websites, branding, Meta Ads, AI content creation & growth strategy for local businesses.

2026

Founder · BellaGlow

Built and launched an e-commerce brand from concept to market.

2026

Founder · NATTIA

Built and launched an e-commerce brand from concept to market.

2025

Founder · Jarzy

Built and launched a DTC e-commerce brand from concept to market: brand identity, Shopify store and Meta Ads strategy.

PROJECTS

A selection of recent projects.

Five case studies that illustrate the same method: frame precisely, design with rigor, deliver with impact.

01

Nattia

Branding·E-commerce·Shopify
  • Build a cohesive brand identity around a natural palette (sage green, ivory, slate)
  • Increase average order value through a bundle offer (duo vs. single)
  • Streamline the purchase journey to maximize conversion
  • Art direction and visual identity
  • UI/UX design of the Shopify store
  • Custom bundle configurator development (Liquid + AJAX cart)
  • Meta Ads strategy for launch
Brand creation and Shopify store for organic cotton percale bedding.
Nattia
Nattia mobile
Nattia dashboard
Nattia landing page creatives
02

BellaGlow

E-commerce·Meta Ads·DTC
  • Launch the brand into a new market with limited initial awareness
  • Build a paid social funnel with strong creative differentiation
  • Increase average order value through bundle offers and upsells
  • Brand identity and store design (Shopify)
  • Competitive analysis and creative strategy
  • UGC scripting and ad creative production
  • Meta Ads campaign management
DTC beauty brand launch and paid social strategy for a UK electric foot file.
BellaGlow
BellaGlow mobile
BellaGlow dashboard
BellaGlow landing page creatives
03

Jarzy

Branding·E-commerce·Meta Ads
  • Build a cohesive brand identity from scratch
  • Launch a Shopify store optimized for conversion
  • Drive early traction through paid social
  • Art direction and visual identity
  • UI/UX design of the Shopify store
  • Ad creative production
  • Meta Ads strategy and campaign management
Brand creation and Shopify store for a DTC physical product brand.
Jarzy
Jarzy mobile
Jarzy dashboard
Jarzy landing page creatives
Contact

Let's talk about your project.

Send a message with the project context and timeline. Reply within 24 business hours.

Project type